When it comes to buying a new washing machine, you may wonder which brand sells the most units in the US market. According to a recent survey by Statista, the answer is Whirlpool, which has a 46 percent share of the US consumers who own a washing machine. Whirlpool is followed by GE Appliances, a subsidiary of the Chinese company Haier, with 14 percent, and LG and Samsung, both from South Korea, with 9 percent each. But what makes Whirlpool so popular among American buyers? And how do the other brands compare in terms of quality, features, and customer satisfaction? In this article, we will explore these questions and provide some insights into the washing machine industry.
Whirlpool is an American multinational corporation that was founded in 1911 and is headquartered in Benton Harbor, Michigan. It is the world’s largest home appliance maker, with annual revenue of over $19 billion and more than 77,000 employees. Whirlpool owns several other brands, such as Maytag, KitchenAid, Amana, and Roper, and also manufactures appliances for other companies, such as Kenmore and Ikea.
Whirlpool’s success in the US market can be attributed to several factors, such as its long history, its reputation for quality and reliability, its wide range of products and prices, its innovation and technology, and its customer service and support. Whirlpool offers washing machines in various types, sizes, and capacities, from top-loading to front-loading, from compact to large, from budget-friendly to premium. Whirlpool also invests heavily in research and development, introducing new features and technologies that enhance the performance, efficiency, and convenience of its washing machines. Some examples are the Load & Go dispenser, which automatically dispenses the right amount of detergent for each load, the Smart All-In-One Washer & Dryer, which can wash and dry clothes in one machine without switching, and the Smart Capable Top Load Washer, which can be controlled remotely via a smartphone app. Whirlpool also provides excellent customer service and support, with a network of authorized service providers, a comprehensive warranty program, and a dedicated customer care center.
GE Appliances is an American home appliance company that was founded in 1907 and is headquartered in Louisville, Kentucky. It was formerly a division of General Electric, but was sold to the Chinese company Haier in 2016 for $5.4 billion. GE Appliances still operates as a separate entity, with its own brand, management, and employees, but benefits from Haier’s global resources and expertise. GE Appliances has annual revenue of about $7 billion and more than 12,000 employees.
GE Appliances is the second most popular washing machine brand in the US, with a 14 percent share of the US consumers who own a washing machine. GE Appliances offers a variety of washing machines, from traditional top-loading to modern front-loading, from standard to high-efficiency, from basic to advanced. GE Appliances also incorporates smart features and technologies into its washing machines, such as the UltraFresh Vent System, which prevents odor-causing bacteria from growing in the washer, the SmartDispense Technology, which stores and dispenses detergent and fabric softener automatically, and the WiFi Connect, which allows users to monitor and control the washer from anywhere using a smartphone app. GE Appliances also provides good customer service and support, with online manuals, videos, and troubleshooting guides, a toll-free number, and a live chat option.
LG and Samsung: The Korean Rivals
LG and Samsung are both South Korean multinational conglomerates that produce a wide range of products and services, including home appliances, electronics, telecommunications, and more. LG was founded in 1947 and is headquartered in Seoul, South Korea. It has annual revenue of over $50 billion and more than 200,000 employees. Samsung was founded in 1938 and is also headquartered in Seoul, South Korea. It has annual revenue of over $200 billion and more than 300,000 employees.
LG and Samsung are tied for the third place in the US washing machine market, with 9 percent each of the US consumers who own a washing machine. Both companies are known for their innovation and design, offering washing machines that are stylish, efficient, and feature-rich. Some of the unique features and technologies that LG and Samsung offer are the TurboWash 360, which uses five powerful jets to wash clothes in less than 30 minutes, the AI DD, which detects the weight and fabric type of the load and adjusts the washing motions accordingly, the AddWash, which lets users add forgotten items during the wash cycle, and the Super Speed, which can complete a full load in as little as 36 minutes. Both companies also have smart washing machines that can be connected to the internet and controlled via voice assistants or smartphone apps . LG and Samsung also have good customer service and support, with online resources, phone and chat options, and extended warranties .
The Bottom Line
Choosing a washing machine is not an easy task, as there are many factors to consider, such as the size, type, capacity, features, price, and brand of the machine. However, knowing which brand sells the most washing machines in the US can give you some idea of the popularity and reputation of the different brands, as well as their strengths and weaknesses. Whirlpool is the clear leader in the US market, with its long history, quality products, and customer service. GE Appliances is the second most popular brand, with its smart features and technologies. LG and Samsung are the third most popular brands, with their innovation and design. Ultimately, the best washing machine for you depends on your personal preferences, needs, and budget. We hope this article has helped you learn more about the washing machine industry and the top brands in the US market. Happy washing!
